How do I use leasing to close more sales?
The first thing you need to do is to eliminate offering your customers a total cost proposal and concentrate on selling your products based on a monthly payment that is within your customer’s monthly budget. Then your customers are assured of receiving all the equipment they need. In addition, by presenting a much more affordable monthly lease payment, you can convert those customers who are reluctant to make a buying decision due to the objection of having to make a large upfront cash outlay. Your customers will often find that leasing produces a greater monthly operating profit. As a result, they will return to lease more equipment.